Fundamentals of Marketing

Course title: Bus104: Fundamentals of Marketing

Instructor:  Dr. Kimberly Scott

Contact Email: ksmedicalcareer@gmail.com


Course Overview: This course introduces students to basic marketing concepts, in addition to the role of marketing in the contemporary business environment.  Key topics that are covered in the course include an overview of the marketing mix, creating a marketing plan, customer value and satisfaction, segmentation, competitor analysis, pricing strategy, branding and positioning, and implementation and control of marketing activities. 

Course Objectives:  The course has several main learning objectives. By the end of the semester, students should be able to:

1. Students should be able to explain the main factors involved in understanding the marketplace and demonstrate an understanding of the main steps in marketing planning. 

2. Additionally, students should be able to analyze and evaluate and information appropriate for marketing activities in a global business environment.

Course Grading Criteria:

Assignment 1 – Marketing Mix Comparison Report

20 points

 

Assignment 2 – Creating a Marketing Plan PPT

40 points

 

Assignment 3 – Generic Strategy Analysis

20 points

 

Assignment 4 – Two Part Branding Strategy

20 points

 

 

 

Total Possible Percentage Points = 100

Key West University Grading Scale:

>90 = A, 80 - 89 = B, 70 -79 = C, 60 – 69 = D < 59 = E

 Discussion questions:

Sample guidelines

In the Discussion Forums, students interact with the instructor and colleagues to explore questions and comments related to course concepts. Working toward mastery of the course learning objectives, the successful student is active and visibly participates in online forums. Discussion threads close at 6:00 P.M.  Eastern Time on Fridays for the current week.

Reply to the discussion question by creating a thread. Make sure to run the spell checker and proofread your work; point deductions will be made for all spelling, grammatical, and punctuation errors. Additionally, plagiarism is a serious penalty; please make sure to use your own words and provide citations and references for any sources you utilize in your responses.